Why Are Sales Suffering At So Many Women\'s Stores? They Made Bad Clothes.

And the stores have acknowledged, to varying degrees, that their products need work. Ann Taylor officials say the clothing line is undergoing a process to "evolve the fit" to reflect a more "modern point of view." (Translation: The cut of its pants and other items is dated.) Art Peck, the chief executive of Gap, said recently that the chain's summer clearance racks are full of colorful T-shirts; it had stocked too many different versions of this basic item but failed to offer enough of the trendy off-the-shoulder tops and lace blouses that customers were more interested in. Most glaringly, Banana Republic has acknowledged that it struggled to sell a blazer last year because women couldn't fit their arms into the armholes. Yes, a venerable clothing brand that raked in $2.65 billion in 2015, manufactured a jacket that was physically unwearable.

Source : http://www.philly.com/philly/business/retail/Why-are-sales-suffering-at-so-many-womens-stores-They-made-bad-clothes.html

Why are sales suffering at so many women's stores? They made bad clothes.
Why is Marks & Spencer failing? Your views on what’s gone wrong with the much-loved store
Many Unhappy Returns
The struggling shops could disappear from the high street in 2019 - our verdict
The Real Roots of American Rage
Why Not Wine in Grocery Stores?
Guess Is Likely To Exceed U.S. Same-Store Sales Guidance
Can America’s Department Stores Survive?
Want to know where the UK economy is heading? Listen to what John Lewis and Next are saying — it's not good
The way SoftBank invests in startups just doesn’t work, says Khosla Ventures’ Keith Rabois