And the stores have acknowledged, to varying degrees, that their products need work. Ann Taylor officials say the clothing line is undergoing a process to "evolve the fit" to reflect a more "modern point of view." (Translation: The cut of its pants and other items is dated.) Art Peck, the chief executive of Gap, said recently that the chain's summer clearance racks are full of colorful T-shirts; it had stocked too many different versions of this basic item but failed to offer enough of the trendy off-the-shoulder tops and lace blouses that customers were more interested in. Most glaringly, Banana Republic has acknowledged that it struggled to sell a blazer last year because women couldn't fit their arms into the armholes. Yes, a venerable clothing brand that raked in $2.65 billion in 2015, manufactured a jacket that was physically unwearable.
Source : http://www.philly.com/philly/business/retail/Why-are-sales-suffering-at-so-many-womens-stores-They-made-bad-clothes.html