United Way of Oswego County has a strong mission for this year’s fundraising campaign.
Agency members want to spread the word about what United Way is, what it does, who it helps.
“Last year, our theme was Together We Live United,” said Patrick Dewine, United Way executive director at the agency’s campaign kickoff breakfast Sept. 12 at the American Foundry.
“This year, our theme is We Live United, United We Live,” he said. “This year it’s an education theme so people can learn what their donor dollars do.”
Lexie Wallace, United Way resource development director, said the nearly 80 people at the campaign kickoff would be able to help with the education effort as soon as they left the breakfast. She challenged each of the people to talk to five other people once they leave the breakfast about what the United Way does. That, she said, means 400 more people will know about the work of United Way.
“Someone once asked me why I give to United Way,” Dewine said. “I said ‘because I can.’ I have a job, I wanted to and I could.”
At the campaign kickoff breakfast, United Way also unveiled a video about the agency and its mission and how it helps people throughout Oswego County. The video was done by Step One Communications in Oswego and features people who have been helped by United Way talking about how the agency changed their lives.
“We help people of every age, we reach every corner of the county,” Dewine said. “And we want people to know that contributions of any amount really make a difference.”
The United Way campaign doesn’t have a monetary goal in mind, but Wallace said the agency does want to increase its participation rates, increasing the percentages of people at local companies who contribute to the fundraising campaign.
Most people donate to United Way at work, with either one-time donations or they have a set amount taken out of their paychecks each pay period. The money United Way brings in then goes out to 31 human service agencies in the county to help various populations of people in their everyday lives.
For example, a man named Kevin Lawless, an engineer at Novelis, tells his story in the video. He has a vision problem that was hampering his work. But through AURORA, a United Way funded agency that helps people with sight and hearing loss, he was able to obtain some magnification devices to help him see better and remain on the job.
The United Way’s three areas of service are Healthy, Not Hungry; Building Successful Youth; and Ensuring Wellness.
Source : http://www.watertowndailytimes.com/osw/united-way-of-oswego-county-wants-people-to-know-it-does-who-it-helps-20180925